HubSpot Content Hub for B2B companies

This is the HubSpot Content Hub

The HubSpot Content Hub - formerly known as the CMS Hub - is the content management system within the HubSpot Customer Platform. Unlike traditional CMS solutions, the Content Hub is natively connected to the HubSpot CRM, Marketing Hub and Sales Hub, enabling you to work efficiently with HubSpot CMS.

For B2B companies, this means that your website is not an isolated presence, but an integral part of the entire customer journey. Landing pages can be created without developers and linked directly to forms, CTAs and workflows. Every interaction flows automatically into the CRM - from the first website visit to the conclusion of the contract.

The Content Hub is aimed at marketing teams who want to work quickly and independently without compromising on technical quality. With drag-and-drop editors, reusable modules and integrated SEO tools, the result is an SEO-optimized website that not only looks good, but also makes a measurable contribution to pipeline and sales.

What the HubSpot Content Hub does for B2B companies

Drag-and-drop editor

Marketing teams create and edit pages independently - without having to wait for developers. Changes are visible immediately, campaigns go live faster.

Reusable templates

Once created, modules and templates can be used on any number of pages. This ensures a uniform appearance and makes content production scalable.

Native CRM integration

Forms, CTAs and chatbots are directly connected to the HubSpot CRM. Every lead is automatically recorded and every interaction tracked.

Personalization and smart content

Content can be dynamically adapted to personas - based on lifecycle stage, industry or previous behavior. This allows you to address your target groups in a targeted manner.

No plug-in jungle

SEO recommendations directly in the editor, content strategy tools and performance tracking help to create content that converts and generates traffic.

Hosting and security included

CDN, SSL certificate, automatic backups and 24/7 monitoring are included in the Content Hub. No separate hosting contracts, no third-party tools.

Why choose inboundfriends as a partner for your website?

A website based on the HubSpot Content Hub requires technological competence and a high level of design and UX expertise. Only a few agencies in the DACH region have mastered this symbiosis as well as inboundfriends.

Websites that are technically up to date and visually convincing
Over 10 years of experience in conception, design and relaunch projects
100% focus on B2B websites with a focus on lead generation
High level of expertise in the software and professional services industry

Would you like to find out more about our approach and services?

Website Development

Success stories

Find out how we have helped our clients achieve measurable results.

All case studies

IT & Tech Services

DNS:NET

New website, improved user experience: How DNS:NET is strengthening its digital presence in the fiber-optic market with a comprehensive relaunch on HubSpot Content Hub.

IT & Tech Services

conplement

Using a well-thought-out marketing strategy and HubSpot as its platform, complement has reimagined the entire process from lead generation to revenue operations.

Software & SaaS

Riege Software

Brand Positioning and Digital Marketing in the Logistics Sector: How Riege Boosts Lead Generation with HubSpot and Multi-Channel Campaigns.

Frequently asked questions about the HubSpot Content Hub

The Content Hub is the further development of the CMS Hub. With the rebranding, HubSpot has expanded the range of functions - including AI-supported content creation, podcasts and member areas. The core functions for website management and landing pages are still included, making the Content Hub a fully-fledged HubSpot CMS.

The HubSpot Content Hub is particularly suitable for B2B companies that already use HubSpot for marketing or sales - or are planning to introduce it. The native integration makes it the logical choice if CRM and website are to run on the same platform. It is particularly useful if companies want to create a HubSpot website.

Yes, we have supported numerous migrations from WordPress, TYPO3 and other systems to the Content Hub. The process includes design transfer or redesign, content migration, redirect mapping and technical setup - a full HubSpot website migration is possible at any time.

Not for day-to-day work. The drag-and-drop editor and ready-made modules allow marketing teams to work independently. For individual templates, complex modules or integrations, developer know-how is useful - which we bring to the table.

The Content Hub shares the same database as the Marketing Hub, Sales Hub and Service Hub. Forms feed directly into the CRM, workflows can react to website interactions, and reporting shows the website's contribution to the pipeline and turnover.

Yes, many of our customers work with us on an ongoing basis after the initial project - for new pages, optimizations, technical development and support.

HubSpot Content Hub for B2B companies

This is the HubSpot Content Hub

What the HubSpot Content Hub does for B2B companies

Drag-and-drop editor

Reusable templates

Native CRM integration

Personalization and smart content

No plug-in jungle

Hosting and security included

Why choose inboundfriends as a partner for your website?

Success stories

DNS:NET

conplement

Riege Software

Frequently asked questions about the HubSpot Content Hub

What is the difference between Content Hub and CMS Hub?

Which companies is the Content Hub suitable for?

Can we migrate our existing website to the Content Hub?

Do we need developer skills for the Content Hub?

How does the integration with other hubs work?

Do you also offer ongoing support after the launch?

Arrange a free consultation

Next steps