From manual processes to automated lead generation

ignite relies on HubSpot as a central platform for a targeted content strategy, structured campaign management and automated lead generation.
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ignite

Industry

Professional Services

Services

GTM Strategy
CRM Implementation
Growth Marketing

Platform

HubSpot Customer Platform
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Joshua Barbie
inboundfriends helped us advance our marketing both strategically and operationally. We were consistently impressed by their targeted approach to reaching our audience, their well-thought-out content strategy, and the professional campaign execution delivered by their operationally strong team. The personal chemistry made working together a genuine pleasure.
 Joshua Barbie, ignite Group 
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Our customer

For over 25 years, the ignite Group has been the leading expert in identifying, applying for and processing funding - both nationally and internationally. With a multidisciplinary team of highly qualified consultants, ignite supports companies and public institutions in innovation, research and investment projects.

Goals of the cooperation

  • Precise target group definition (ICP): Development of a clear Ideal Customer Profile strategy for targeted marketing and sales.
  • Clearer content strategy: Development and implementation of structured content planning that optimally addresses the information needs of the target group.
  • Clean campaign organization and execution: Professional planning, control and evaluation of all marketing and sales activities.
  • Automation of e-mail routes and lead-nurturing processes: Efficient targeting and qualification of leads along the customer journey.
  • Optimization of awareness and LeadGen campaigns: Use of LinkedIn and Google Ads for more visibility and conversions.

Our services

Strategic sparring

Top sparring partner: The close, cooperative partnership enabled an intensive exchange and rapid implementation.

Content strategy & copy

Development and implementation of a clear content strategy: structured planning, copywriting and implementation of evergreen and follow-up e-mail campaigns.

Campaign management

Campaign organization and execution: set-up and management of awareness and LeadGen campaigns, including ad copywriting, creative, targeting and tracking.

Lead Magnets & Assets

Lead magnets and digital assets: creation and integration of online calculators, e-books, forms and landing pages.

HubSpot enablement

HubSpot expertise: Consulting and enablement for all HubSpot functions, sales processes and workflows.

KPI & Tracking

Transparent performance measurement: setting up dashboards, KPI sets and tracking mechanisms for marketing and sales.

Results

1

Clear target group approach

The target group approach was sharpened on the basis of a structured ICP strategy - marketing measures are more targeted and more relevant.

2

Scalable campaign structure

Content planning and campaign organization were systematically structured - for efficient, repeatable implementation without additional operational effort.

3

Optimal use of HubSpot

Through targeted consulting and enablement, HubSpot is now used in a structured and complete way - as a central platform for marketing and sales.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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