Growth Marketing

Growth Marketing at inboundfriends is an integrated model for B2B companies that require professional marketing at enterprise level - without having to set up a complete in-house department. Instead of isolated individual measures, you receive strategy, implementation and continuous optimization from a single source. The model is particularly suitable for software manufacturers, SaaS companies and tech companies with 50 to 1,000 employees in the DACH region that are pursuing ambitious growth targets.

The service mix is based on your specific requirements and typically includes Paid Social (LinkedIn), Paid Search (Google & Microsoft Ads), SEO & GEO, Content Marketing, Email & Lead Nurturing and Marketing Operations - dynamically weighted according to your priorities. Measurement is not in clicks or impressions, but in business KPIs: cost per lead, cost per opportunity, pipeline contribution and revenue attribution - fully traceable through CRM integration.

SEO, GEO and content are not isolated measures, but an integral part of the integrated marketing system. Organic visibility is created through the interplay of strategic content, technical search engine optimization and Generative Engine Optimization - so that you can be found in both classic search results and AI-generated responses (ChatGPT, Perplexity, Google AI Overviews). Organic measures take full effect after 3-6 months and create sustainable reach with a long-term impact.

For LinkedIn Ads, we recommend a minimum media budget of 3,000-5,000 euros per month - in addition to the costs for strategy and management. LinkedIn is more cost-intensive than Meta, which is compensated by more precise targeting and significantly better lead quality. Google Ads is considered the primary paid search channel; Microsoft Ads (Bing) complements the strategy cost-effectively - the click prices are often below the Google level with comparable lead quality, as many B2B companies use Bing as their standard search engine.

Paid campaigns typically deliver the first qualified leads within a few weeks. However, 8-12 weeks are required for reliable statements on lead quality and pipeline impact - depending on your sales cycle. During this time, we collect the data basis for well-founded optimization decisions. Organic measures such as SEO and content marketing develop their full effect after 3-6 months. We focus on a balanced mix of short-term wins and long-term value creation.