Expansion of market presence with account-based marketing

nexi strengthens its market presence with an ABM campaign, personalized landing pages and systematic lead qualification via HubSpot.
nexi
nexi

Industry

IT & Tech Services

Services

GTM Strategy
Growth Marketing
CRM Implementation
Web Development

Platform

HubSpot Customer Platform

Our customer

Nexi is a leading European PayTech company and part of the NexiGroup, which also includes the German company Concardis. The company offers innovative technologies and simplified digital transaction solutions for e-commerce merchants and is one of the most important payment service providers in Europe.

Goals of the cooperation

  • Increasing brand awareness through a targeted account-based marketing campaign
  • Expansion of position as leading payment provider in the German market
  • Targeted approach of identified relevant store operators via advertising measures
  • Conversion of potentially interested parties through webinar participation
  • Development of webinar participants into qualified leads with buying interest
  • Creation of seamless integration between marketing, sales and existing tools

Our services

ICP, personas & customer journey

Implementation of a strategic workshop to define ICP, personas and customer journey

Target group research & data enrichment

Research and enrichment of relevant contacts in the target group

LinkedIn Ads campaign

Development and management of a LinkedIn Ads campaign incl. monitoring and optimization

Marketing Automation & Lead Nurturing

Conception of several automated marketing workflows for lead nurturing

Landing pages & conversions

Creation of target group-specific landing pages for different customer segments

Lead scoring & qualification

Implementation of a lead scoring system for the qualification of interested parties

Results

1

Account-based marketing

The target group approach was systematically structured on the basis of a data-driven ABM approach - for more precise identification and addressing of relevant accounts.

2

Automated lead qualification

Nurturing processes and segment-specific landing pages were set up - for structured lead qualification and a clean handover to sales.

3

Transparent campaign monitoring

Continuous monitoring of marketing performance has been established - for data-based decisions and a traceable impact of all measures.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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