Coordinated multi-channel marketing with HubSpot

Find out in this case study how logistics software manufacturer Riege uses HubSpot and multi-channel campaigns to continuously generate leads.
Riege logo
belt software

Industry

Software & SaaS

Services

GTM Strategy
CRM Implementation
Website Development
Growth Marketing

Platform

HubSpot Customer Platform

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Communication with the team is open, transparent, and truly collaborative. What stands out most is their reliability and their genuine understanding of our goals and requirements. Challenges are approached constructively and with a focus on solutions — which is how we consistently achieve lasting results together. 
Nicole Kempf, Riege Software
Riege Logo

Our customer

Riege Software is a leading provider of cloud-based logistics software for freight forwarders and customs clearance. With its transport management system (TMS) solution "Scope", the company enables freight forwarders worldwide to digitalize and automate their logistics processes in the areas of air and sea freight as well as customs clearance.

Goals of the cooperation

  • Development of a clear brand strategy for the company Riege Software and the product Scope
  • Sharpening the brand positioning in the highly competitive logistics software market
  • Establishing a holistic digital presence through integrated marketing and sales activities
  • Increasing lead generation through coordinated online marketing measures
  • Optimizing the customer journey through marketing automation and personalized communication

Our services

Brand strategy & positioning

Development and implementation of a differentiating brand strategy including positioning

Digital marketing & sales strategy

Conception and implementation of the digital marketing and sales strategy

HubSpot Integration & Optimization

Integration and optimization of HubSpot (marketing, sales and content hub)

LinkedIn & Google Ads

Planning and implementation of LinkedIn Ads and Google Ads campaigns

Website & Conversion Optimization

Further development of the website with a focus on user experience and conversion

Target group-specific content & campaigns

Creation of target group-specific marketing campaigns and content

Lead Nurturing & Automation

Development of a systematic lead-nurturing process

Results

1

Sharpened brand positioning

Through structured positioning work, Riege has developed a clear differentiation in the competitive environment - as the basis for all further marketing measures.

2

Coordinated multi-channel marketing

Campaigns across several channels were systematically structured and coordinated - for a consistent market presence and a targeted approach to relevant target groups.

3

Measurable marketing stack

An integrated marketing tech stack was set up and configured - for transparent performance measurement and data-based decisions.

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Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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