More qualified leads with structured revenue operations

The IT service provider conplement has rethought the entire path from lead generation to revenue operations with a well-founded marketing strategy and HubSpot as a platform.
Conplement logo
conplement

Industry

IT & Tech Services

Services

GTM Strategy
Growth Marketing
Web Development
CRM Implementation

Platform

HubSpot Content Hub

Our customer

conplement AG is an experienced digitalization partner for product manufacturers and has been supporting companies in the development and implementation of innovative, digital solutions for many years. The service portfolio includes end-to-end software development, generative AI, digital twin technologies and embedded systems. With this broad technological expertise, conplement enables the realization of new value propositions and sustainable business models.

asja_grimm
In inboundfriends, we’ve found a partner who quickly got up to speed on our business and immediately began contributing productively. We particularly appreciate their combination of strategic consulting and operational execution. This has significantly advanced our marketing processes. We look forward to continuing our collaboration and highly recommend inboundfriends.

Asja Grimm, conplement

Conplement Logo

Goals of the cooperation

  • Development of an inbound marketing strategy
  • Conception of various lead funnels for different business areas
  • Development of a marketing and sales process
  • Ongoing support in the area of HubSpot and LinkedIn
  • Maintenance and further development of the website

Our services

Inbound marketing strategy

Development of Ideal Customer Profiles (ICPs), Buyer Personas and Customer Journeys for the various product and service segments.

Lead Nurturing & Lead Scoring

Conception and implementation of a lead scoring model to target potential customers based on their behavior and thus optimize sales processes.

Marketing Automation

Implementation of marketing automations using the HubSpot Marketing Hub for more efficient management of email campaigns and workflows for personalized communication.

Sales & Website

Development of the HubSpot Sales Hub as well as ongoing support and further development of the website in the HubSpot Content Hub to ensure optimized user guidance and visibility in search engines.

Optimized customer journey

Optimization of the customer journey by playing out relevant content at the right touchpoints and tailoring it to the needs of the target groups.

Content Marketing

Creation of content elements, including landing pages, blog posts and whitepapers, to sustainably improve lead generation.

Results

1

Independent website maintenance

Intuitive, modular website modules enable the marketing team to maintain the website flexibly and independently - without technical dependencies.

2

Automated lead processes

Scoring and nurturing workflows have been systematically set up so that leads are qualified in a structured manner and passed on to sales.

3

Strategic clarity

Targeted workshops on target groups, customer journeys and process optimization have created a common strategic basis for marketing and sales.

+291%

Increase in inbound leads

137

qualified leads generated per year

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

SITS logo
Riege logo