System houses, integrators, managed service providers and IT consultancies face specific challenges: marketing intangible services, managing long project-driven sales cycles and dovetailing marketing and sales across departmental boundaries. inboundfriends combines strategic consulting with operational implementation - from CRM strategy to continuous lead generation.
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IT service providers operate in a demanding market: complex services, long decision-making processes and high demands on cooperation between marketing and sales. We encounter these three issues particularly frequently.
We have been working with system houses, integrators, managed service providers and IT consultancies for years. We know the special features of the industry from practical experience: project-driven business, resource planning under uncertainty and the challenge of convincingly positioning intangible services.
Our approach starts with strategy: together we create clarity about target groups, develop a marketing and sales strategy and establish processes that link the two departments. CRM becomes the central management tool - with a clear target image for account planning, pipeline tracking and key account management.
Operational implementation follows on this basis: HubSpot implementation with ERP integration, development of marketing automation and continuous lead generation. Success is measured by pipeline growth, conversion rates and the quality of the opportunities gained.


The range of services extends from strategic consulting to operational implementation - tailored to the requirements of system houses, integrators and IT consultancies.

The strategy and implementation partner who understands the IT industry
Find out how we have helped our clients achieve measurable results.





After we have analyzed your requirements, an expert will contact you.
On request, we will sign an NDA to ensure the highest level of data protection.
We present an individual concept with a cost estimate and schedule.

