Effective content marketing with inboundfriends

B2B content marketing that gets you where you want to go

The core of a high-converting inbound marketing strategy is the right content. This should always be integrated into a meaningful content strategy and be completely geared towards your target group, as well as offer real added value. We are the right content marketing agency at your side for such a task.

Thanks to our hands-on experience in various B2B industries, we know the needs and questions of your target group and also know how to deal with complex topics. Our specialization in inbound marketing ensures that your content perfectly supports your campaign goals. And the cherry on top is our passion and creativity. For content that works.

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Why our content is convincing

Strategy at a glance

We always create your content with the overarching inbound marketing strategy in mind. This way, every piece of content contributes directly to your marketing goals.

B2B expertise

As a 100% B2B marketing agency with previous operational experience in various industries, we quickly get to grips with your topics and target groups.

Everything from a single source

We provide you with all the content you need for your campaigns, from ads to e-books. Including concept and (web) design. So you get inbound marketing from a single source.

Our services as a content marketing agency

The right content pieces for your goals

Lead magnets - whitepapers, e-books and more

We conceive, write and design powerful lead magnets for you that offer your customers real added value. From whitepapers to e-books, checklists or quizzes - we tailor content pieces that attract your target group and guide them into your marketing funnel in a targeted manner. We are also happy to work on complex topics and products that require explanation.

Google and social ads

The high-reach Google Ads and the target group-specific LinkedIn Ads are particularly interesting advertising channels for B2B companies. Both are among our specialties. As we are also a content marketing agency, we are happy to take on all creative work in addition to keyword research, set-up, etc.: targeted SEA texts, imaginative social ads and eye-catching creative.

E-mail marketing

Mailings are an essential part of inbound marketing campaigns, whether they are direct follow-ups, opt-in emails, promotional mailings or newsletter-style evergreen content. We write authentic emails that are perfectly integrated into the workflow of your campaigns and optimally support the achievement of the respective marketing goals.

Landing pages

Landing pages are a central point of contact for your target group in almost all forms of inbound marketing and the place where conversions take place. They therefore need to be to the point, informative and transactional at the same time. We design high-converting landing pages for your campaigns - from the creation of a well thought-out concept and effective copy to a design that fits in perfectly with your CI.