Sharpened positioning and structured marketing and sales processes with HubSpot

moveXM has laid the foundation for structured growth in HubSpot with a sharpened positioning and an interlinked GTM strategy.
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movexm

Industry

Software & SaaS

Services

GTM Strategy
CRM Implementation
Growth Marketing

Platform

HubSpot Marketing Hub
HubSpot Sales Hub

Our customer

moveXM is a specialized CX platform with a focus on churn prevention and customer retention. The company offers solutions for the early detection of churn signals and supports companies in reducing customer churn through data-based measures. The focus is on the energy supply, insurance and automotive industries.

Goals of the cooperation

  • Optimization of the existing HubSpot implementation and CRM processes
  • Development of a structured marketing and sales strategy
  • Development of systematic lead generation and nurturing processes
  • Integration of marketing automation and lead scoring
  • Increasing conversion rates through optimized customer journeys
  • Improving marketing performance through data-driven optimization

Our services

Positioning & brand strategy

Development of a positioning and brand strategy to sharpen product communication

CRM strategy & workshops

Strategic workshops for CRM optimization and process improvement

Buyer personas & customer journey

Development of buyer personas and customer journey mapping

Marketing Automation

Setup and optimization of HubSpot Marketing Automation

Lead scoring & nurturing

Implementation of lead scoring and nurturing workflows

Performance Marketing

Development of systematic performance marketing via Google Ads

System integration

Integration of HubSpot with existing systems

Ongoing support & optimization

Continuous support and optimization of marketing activities
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The end-to-end, data-based optimization of the customer journey led to significantly higher conversion rates and a noticeably stronger position in lead management.

Benefits

Increased marketing efficiency through optimized processes and automation

Improved lead quality by addressing specific target groups and systematic nurturing

Higher conversion rates through optimized customer journey

Better measurability of marketing performance through integrated reporting

Time savings through automated marketing and sales processes

Results

1

Optimized marketing processes

Central marketing and sales processes have been automated and structured - for a more efficient way of working and noticeable time savings in day-to-day business.

2

Systematic lead nurturing

A target group-specific approach and structured nurturing processes were established - for cleaner lead qualification and a more targeted handover to sales.

3

Transparent marketing performance

Integrated reporting was set up - for clear, comprehensible measurement of all marketing activities and data-based decision-making.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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