Effective processes thanks to B2B marketing automation

Scaling your business seems difficult without significantly increasing your marketing and sales teams? CRM and lead generation require too much time and cause considerable effort? As an experienced marketing automation agency for B2B industries, we can break through this bottleneck for you.

Thanks to marketing automation with HubSpot, ActiveCampaign and the like, large parts of your marketing and sales processes run fully automatically. We ensure smooth technical implementation and the design of a targeted inbound marketing strategy that successfully brings you customers and supports your growth. So you can concentrate fully on your core business.

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Customer testimonials

Communication with the team is open, transparent, and truly collaborative. What stands out most is their reliability and their genuine understanding of our goals and requirements. Challenges are approached constructively and with a focus on solutions — which is how we consistently achieve lasting results together.

Nicole Kempf, Riege Software

After evaluating pitches from several providers, we chose inboundfriends because — even before the project began — their presentation captured our requirements and vision for the final system far more accurately than the competition. Throughout the entire implementation, the inboundfriends team handled our specific needs with great professionalism and flexibility, guiding us expertly through every stage and all core components.

Corrado Sperone, KGS

In inboundfriends, we’ve found a partner who quickly got up to speed on our business and immediately began contributing productively. We particularly appreciate their combination of strategic consulting and operational execution. This has significantly advanced our marketing processes. We look forward to continuing our collaboration and highly recommend inboundfriends.

Asja Grimm, conplement

Nicole Kempf, Riege Software

Corrado Sperone, KGS

Your benefits with B2B marketing automation

Why use a marketing automation agency?

Scaling and growth

Marketing automation tools such as HubSpot, ActiveCampaign, Brevo or Lemlist enable you to communicate with a large number of potential customers. We ensure that the exchange is personalized and value-adding despite automation. This allows you to scale successfully without having to expand your marketing and sales teams.

Excellent measurability

With B2B marketing automation, marketing activities and successes are no longer a black box. The process continuously generates data that we use to monitor the success of your campaigns and improve them. A/B tests provide deep insights into your target group, allowing us to optimize almost every component of your campaigns.

Increased closures

With the help of B2B marketing automation, no customer is left behind due to a lack of capacity. Especially in the B2B sector, where a large number of offers are compared during the decision-making process, it is important to respond quickly to inquiries and requests. MA enables continuous communication - and therefore increased sales success.

Our services as a marketing automation agency

This will take you further

Lead segmentation & management

Each of your customers has their own expectations of your products and brings an individual background with them. With the help of MA tools, we enable you to use customer data for targeted marketing and optimized sales funnels. Many steps of the customer journey can be automated: From the first contact to sending customized offers.

Automated mail campaigns

At the heart of B2B marketing automation are automated email campaigns whose dispatch is linked to certain events or characteristics of the lead. We design targeted, personalized mailings that fit perfectly into your marketing strategy. You can choose from various tools to set up the workflows.

Automated sales interfaces

As a marketing automation agency, we also support you in optimizing the collaboration between automated marketing and your sales team. For example, we can automatically forward contacts that meet your target criteria to your sales team for further review and personal contact. Of course, the processes can also be automated even more if desired.

Success stories

Find out how we have helped our clients achieve measurable results.

All case studies

Software & SaaS

Damedic

CRM setup from scratch: How Damedic built a scalable infrastructure for further growth with HubSpot Marketing, Sales, and Service Hub.

Software & SaaS

heyData

From fragmented siloed solutions to an integrated platform: How heydata used HubSpot to consolidate and streamline its marketing and sales processes.

IT & Tech Services

SITS

Find out how SITS has built a scalable and measurable foundation for its digital marketing using HubSpot and inbound marketing.

Marketing automation agency for strategic growth

Effective processes thanks to B2B marketing automation

Customer testimonials