We implement and optimize HubSpot for medium-sized B2B companies. With a structured methodology and tried-and-tested processes, we help to effectively combine marketing, sales and customer service.





















inboundfriends is a HubSpot Platinum Partner with over 50 B2B projects in the areas of software, IT and consulting. We don't think in terms of individual campaigns or tools, but in terms of integrated revenue systems - and build HubSpot in such a way that marketing and sales really work together. As a long-term partner, we accompany you from the initial introduction to continuous scaling.





Asja Grimm, conplement





Our systematic approach for a smooth start with HubSpot
We analyze your system and your processes and work out with you how the teams can work effectively with the system in the future.
We set up HubSpot according to your requirements and integrate existing tools, data and interfaces.
We provide training and support for your teams to make it easier for them to use the new system.
We are at your disposal as a long-term partner for continuous further development.
We analyze your system and your processes and work out with you how the teams can work effectively with the system in the future.
We set up HubSpot according to your requirements and integrate existing tools, data and interfaces.
We provide training and support for your teams to make it easier for them to use the new system.
We are at your disposal as a long-term partner for continuous further development.
From the initial introduction to ongoing optimization - we support you in every phase of your HubSpot use.
Projects with HubSpot

Rating on hubspot.com
... if you belong to one of the following industries: software manufacturers, SaaS, IT services, IT consulting or specialized service providers.
We have already accompanied numerous successful HubSpot implementations in this segment and bring valuable benchmarks and best practices to the project.
Find out how we have helped our clients achieve measurable results.





Manufacturer of B2B software, from niche products to enterprise platforms
From IT service providers to system houses and tech consultancies
All consulting and knowledge-intensive service companies
HubSpot offers various pricing models: free tools to get started, starter packages from around €20/month per user and professional/enterprise licenses for extensive requirements. Most B2B companies invest between €500 and €3,000/month. Then there are implementation costs - an important part of any successful HubSpot launch.
It depends on your priorities: Marketing Hub for lead generation and nurturing, Sales Hub for sales processes and pipeline management, Service Hub for customer service and retention, Content Hub for website and content management. Many start with Marketing Hub + Sales Hub.
Technically, you can set up HubSpot yourself. In practice, however, companies without external expertise often only use 20-30%. A specialized agency brings in best practices and ensures a high usage rate - including constant HubSpot support.
Usually 8-16 weeks. A simple CRM setup is faster, a full marketing automation implementation takes longer.
Yes, we have experience with migrations from Salesforce, Pipedrive, Microsoft Dynamics, Zoho and other systems. Data migration is a critical part of any HubSpot implementation - we make sure that no data is lost and that the data quality is right.
Our B2B focus, our RevOps approach and the combination of strategy + implementation. No silos, no handovers, but an end-to-end approach that delivers sustainable results.
Yes, most customers continue to work in a managed service model after implementation - ongoing optimization, support for questions, technical development. Perfect for ongoing HubSpot support.
Our clients typically have their headquarters in the DACH region, but many of them serve an international market and have subsidiaries and branches worldwide. In our projects, we often work in international, English-speaking teams.
After we have analyzed your requirements, an expert will contact you.
On request, we will sign an NDA to ensure the highest level of data protection.
We present an individual concept with a cost estimate and schedule.

