Lead generation for B2B companies

Our approach

With inboundfriends, companies transform their marketing and sales process into a systematically functioning system.

Strategic consulting

Our work begins with the development of a strategic foundation in which we precisely analyze your target group and identify effective communication channels. We communicate openly from the outset, with an eye for what is feasible, speak "plain language" and focus on the essentials.

Use cases

Why B2B companies choose our lead generation

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Market launch of new products

In the B2B segment, market launches are often associated with uncertainty and risk. Our data-driven approaches to lead generation help you to strike the right note from the outset and build valuable relationships with decision-makers.

Scaling into new markets

Internationalization and market expansion require a targeted approach. With our experience in B2B lead generation, we lay the foundations for long-term business relationships that prove their worth in various markets.

Optimization of existing sales funnels

Many B2B companies have already invested in their sales process but see room for improvement. Our specialized lead generation and lead nurturing strategies integrate seamlessly into your existing processes and increase the efficiency of your sales team.

Success stories

Find out how we have helped our clients achieve measurable results.

All case studies

IT & Tech Services

nexi Germany

nexi is strengthening its market presence with an ABM campaign, personalized landing pages, and systematic lead qualification via HubSpot.

IT & Tech Services

conplement

Using a well-thought-out marketing strategy and HubSpot as its platform, complement has reimagined the entire process from lead generation to revenue operations.

Professional Services

ignite Group

ignite relies on HubSpot as its central platform for a targeted content strategy, structured campaign management, and automated lead generation.

B2B lead generation that makes an impact

Lead generation with a system