Software companies that rely on our expertise
After evaluating pitches from several providers, we chose inboundfriends because — even before the project began — their presentation captured our requirements and vision for the final system far more accurately than the competition. Throughout the entire implementation, the inboundfriends team handled our specific needs with great professionalism and flexibility, guiding us expertly through every stage and all core components.
Corrado Sperone, KGS
Our specific services for software companies
The range of services extends from strategic consulting to operational implementation - each tailored to the specific requirements of software and SaaS companies.
Developing a go-to-market strategy
Well-founded ICP definition, differentiating positioning and a channel strategy that fits the product. The result is a clear plan for market development - from the first touchpoint to the conclusion.
CRM consulting & selection
Objective evaluation and selection of the right CRM system for subscription models, pipeline tracking and revenue operations. Independent of manufacturer ties, based on actual requirements.
Introduce & optimize HubSpot
Implementation of the HubSpot Customer Platform for marketing, sales and customer success. The focus is on end-to-end processes, high user adoption and a setup that scales with the company.
Websites & landing pages
Conversion-optimized digital touchpoints for demo requests, trial sign-ups and existing customer development. With clear user guidance, well thought-out information architecture and measurable results.
Automation & AI
Automated lead scoring, nurturing workflows and AI-supported sales support. Repetitive tasks are automated so that marketing and sales teams can focus on value-adding activities.
B2B Marketing as a Service
Continuous lead generation in the retainer model - from paid ads to content and SEO. For companies that want to flexibly scale their marketing capacities and realize predictable pipeline growth.
We are the strategy and implementation partner that understands software companies
In a 30-minute meeting, we analyze the current situation, identify quick wins and outline a possible project approach - without obligation and at eye level.
Selected references from the software industry
Software & SaaS
cplace
Structured Sales with HubSpot Sales Hub: How cplace Systematically Built and Digitized Prospecting, Sales Pipelines, and Reporting.
Software & SaaS
Riege Software
Brand Positioning and Digital Marketing in the Logistics Sector: How Riege Boosts Lead Generation with HubSpot and Multi-Channel Campaigns.
Software & SaaS
heyData
From fragmented siloed solutions to an integrated platform: How heydata used HubSpot to consolidate and streamline its marketing and sales processes.
Arrange a free consultation
Next steps
1
After we have analyzed your requirements, an expert will contact you.
2
On request, we will sign an NDA to ensure the highest level of data protection.
3
We present an individual concept with a cost estimate and schedule.
Customers who trust us
