The inbound marketing agency for B2B companies

We support B2B companies with systematic demand and lead generation as well as lead nurturing and pre-qualification through marketing automation - resulting in more qualified inbound sales and 50% shorter sales cycles.

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Team inboundfriends

Companies that rely on our inbound expertise

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Ignite logo
SITS logo
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EBF Logo
heydata Logo
Conplement logo
Proalpha Logo
Ignite logo
SITS logo
Riege logo
EBF Logo
heydata Logo
Conplement logo
Proalpha Logo
Ignite logo
SITS logo
Riege logo
EBF Logo
heydata Logo
Conplement logo
Proalpha Logo
Ignite logo
SITS logo
Riege logo
EBF Logo
heydata Logo
Conplement logo
Team inboundfriends

100% inbound marketing + 100% B2B

We are an inbound marketing agency from Cologne that specializes in supporting ambitious B2B companies and start-ups in the development and implementation of their digital growth strategies.

Thanks to our specialization and in-depth understanding of B2B sales and purchasing processes, we achieve excellent results in the shortest possible time.

Our experienced agency team increases awareness of your products, converts visitors into leads with attractive content offers and systematically increases the willingness to buy through the use of marketing automation and lead nurturing.

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4 steps to sustainable growth with inboundfriends

1

Free potential check

In a non-binding initial meeting, we will get to know each other and evaluate whether and to what extent your company can benefit from inbound marketing. You can easily book your desired appointment directly on our website.

2

Inbound marketing strategy

The entire customer life cycle is modeled - from the first contact, through qualification and closing, to onboarding and upselling. An end-to-end process that connects all teams and makes efficiency potential visible.

3

Technical setup

Building on the developed inbound marketing strategy, we set up your inbound platform, e.g. based on HubSpot, and create the necessary technical requirements so that all lead generation and qualification processes work together smoothly.

4

Lead, Deal & Growth

Whether content marketing, performance marketing, social selling or email marketing - with our ongoing support in the implementation of your campaigns, we ensure that you generate more leads month after month and that your sales team closes more deals.

Cover of the e-book Inbound Marketing Guide

Download e-book now free of charge

Would you like to find out how the individual marketing disciplines come together in a holistic inbound marketing approach? In our comprehensive e-book, you will receive concentrated know-how from the practice of numerous B2B projects.

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When does your company need an inbound marketing agency?

Provided a professional approach is taken, inbound marketing can be of benefit to almost any company. Nevertheless, in our experience, there are some features that can achieve above-average results in a short space of time.

Complex procurement processes

In the B2B segment, we often have to deal with long and complex procurement processes. Only if you enter into a value-oriented dialog with your potential customers at an early stage will you have a chance of being perceived by them as a competent provider later on.

Senior Advisory

Without specialist expertise, technology cannot develop its full potential. We do not approach the tasks from a theoretical perspective, but have many years of operational and strategic experience from SMEs and corporations.

Broad target group

Especially if your target group is difficult to find or still too broad, you will benefit greatly from a system that allows you to successfully reach potential customers in a time and cost-efficient manner without having to massively increase your marketing and sales team.

Success stories

Find out how we have helped our clients achieve measurable results.

All case studies
heydata
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Software & SaaS

heyData

From fragmented siloed solutions to an integrated platform: How heydata used HubSpot to consolidate and streamline its marketing and sales processes.
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sits
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IT & Tech Services

SITS

Find out how SITS has built a scalable and measurable foundation for its digital marketing using HubSpot and inbound marketing.
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ignite
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Professional Services

ignite Group

ignite relies on HubSpot as its central platform for a targeted content strategy, structured campaign management, and automated lead generation.
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Frequently asked questions about inbound marketing strategy

An inbound agency typically focuses on creating a systematic lead funnel that attracts new customers and converts them into qualified leads through marketing automation. What makes inboundfriends unique is that we not only offer strategic advice, but also take care of the complete implementation for our clients on request

A traditional digital agency generally pursues a 360° approach and combines a variety of different services under one roof. The advantage of this for customers is that they receive everything "from a single source". At the same time, there is often less expert knowledge in such a construct than with a specialized inbound marketing agency like inboundfriends.

inboundfriends offers a holistic portfolio of inbound marketing services. These include strategic consulting, content marketing, marketing automation and specialized services such as LinkedIn and Google Advertising.

B2B companies with premium products that require explanation benefit in particular from a specialized inbound agency. At inboundfriends, we do not approach the tasks from a theoretical perspective, but have many years of operational experience in many different B2B sectors.

inboundfriends relies on customized profitability analyses with realistic goals instead of empty marketing promises. This is how we measure our success as an inbound marketing agency. At the beginning of the collaboration, we usually focus on a single lead funnel that is optimized for a specific offer and a specific target group of your company. This allows us to quickly validate our approach and demonstrate a positive ROI for you.

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Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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