Introducing inbound marketing and HubSpot Marketing Hub with a system

How Selected Heads built scalable lead generation with an inbound marketing strategy, content marketing and LinkedIn Ads - and seamlessly connected HubSpot with Recruit CRM.
selected heads
selected heads

Industry

Professional Services

Services

GTM Strategy
Growth Marketing
CRM Implementation

Platform

HubSpot Marketing Hub
Recruit CRM

Our customer

Selected Heads is a specialized recruitment consultancy for the placement of specialists and executives in the digital environment. With a focus on innovative recruiting approaches, Selected Heads supports companies in filling challenging positions using modern tools and processes.

Goals of the cooperation

  • Development of a well-founded inbound marketing strategy for systematic new customer acquisition
  • Technical introduction of the HubSpot Marketing Hub as a central marketing platform
  • Creation of a seamless interface between HubSpot and Recruit CRM
  • Development of content marketing and lead generation along the buyer's journey
  • Targeted approach of relevant target groups via LinkedIn Ads

Our services

Inbound strategy

Development of ICP, buyer personas and buyer's journey as a strategic basis

Marketing Hub Setup

Systematic configuration of the HubSpot Marketing Hub Professional according to best practices

HubSpot × Recruit CRM

Setting up the interface between HubSpot and Recruit CRM - natively or via Zapier

Content Marketing

Development of lead magnets, landing pages and content pieces for lead generation

LinkedIn Ads

Development and management of targeted LinkedIn advertising campaigns to address target groups

Templates & workflows

Setting up mailings, basic automations and double opt-in processes

Results

1

Scalable inbound basis

A complete inbound marketing strategy was developed and technically implemented in HubSpot Marketing Hub - as a systematic basis for continuous lead generation.

2

Connection of HubSpot & Recruit CRM

An individual interface between HubSpot and Recruit CRM was set up - for a seamless data flow between marketing and recruiting without manual intermediate steps.

3

Content & LinkedIn Ads in use

Lead magnets, thematic content pieces and targeted LinkedIn ads were set up - for a consistent target group approach along the entire buyer journey.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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