Structuring Marketing Processes and Scaling Inbound Marketing

How Samhammer used HubSpot, content marketing and LinkedIn Ads to build a systematic lead generation system and strengthen its position as an expert in AI-supported service transformation.
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samhammer

Industry

IT & Tech Services

Services

GTM Strategy
Growth Marketing
CRM Implementation

Platform

HubSpot Customer Platform
LinkedIn Ads

nadia_hellerich
With inboundfriends, we successfully implemented HubSpot and made lasting improvements to our marketing and sales processes. From basic configuration to lead scoring and email automation, right through to custom dashboards—the team guided us through the process in a structured manner while always keeping the big picture in mind. We were particularly impressed by their combination of strategic insight and operational expertise. We look forward to our future projects together.
Nadia Hellerich, Samhammer AG
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Our Customer

Samhammer is a leading provider of service management solutions and digital transformation. The company supports customers from various industries in optimizing service processes and offers innovative solutions for automation, digitalization and customer experience. Samhammer stands for partnership-based collaboration, technological expertise and sustainable results.

Goals of the Cooperation

  • Development of a well-founded inbound marketing strategy for systematic new customer acquisition
  • Introduction of the HubSpot Marketing and Sales Hub as a central customer platform
  • Development of a scalable lead funnel with content marketing and lead magnets
  • Targeting specific target groups via LinkedIn Ads in relevant target industries
  • Establishment of transparent reporting for marketing activities and campaign results

Our Services

Marketing Audit & Workshop

Analysis of existing marketing processes and development of a structured inbound marketing strategy including ICP and buyer journey

HubSpot Introduction

Professional setup of the HubSpot platform incl. basic configuration, email templates, double opt-in and lead scoring model

Content Marketing

Development and implementation of lead magnets (e-book), thematic content pieces and follow-up email campaigns

LinkedIn Ads

Setup and management of LinkedIn LeadGen campaigns incl. creatives, copy variations, targeting and LeadGen form

Campaign Planning

Creation and implementation of campaign plans incl. schedule, channels, target groups and KPIs

Reporting & Optimization

Implementation of dashboards and monthly reporting to transparently measure the success of all measures

Results

1

Structured Marketing Process

Measures and tasks have been systematically developed with clear marketing processes. Marketing is now clearly documented and traceable.

2

Transparent Reporting

Individual status reports and dashboards give marketing and management a clear overview of activities, results and open issues at all times.

3

Fast Team Onboarding

Documented onboarding sessions enable new employees to work quickly and independently in the system - without long training periods.

Start Your Own Success Story

Next Steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers Who Trust Us

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