With a strategic outreach campaign and thought leadership for systematic B2B lead generation

The management consultancy uses inbound marketing to systematically generate qualified leads in the B2B environment and build thought leadership in a targeted manner.
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pioneers

Industry

Professional Services

Services

GTM Strategy
Growth Marketing

Platform

HubSpot Marketing Hub

Our customer

Pioneers & Company is a consulting firm with a focus on digital transformation and process optimization. The company supports clients in the areas of production, logistics, IT departments, maintenance and services in the development and implementation of innovative digitalization strategies. With a team of experienced experts, Pioneers & Company combines traditional methods with modern data-based approaches.

Goals of the cooperation

  • Development of a systematic customer acquisition process for complex B2B services
  • Continuous generation of qualified leads from the relevant target customer segment
  • Increasing the willingness to buy through value-oriented dialog in the early stages of the sales cycle
  • Systematic development and control of the marketing and sales pipeline


Our services

Inbound strategy

Development of a comprehensive inbound marketing strategy including target definition and buyer personas

Marketing Hub Setup

Technical optimization and configuration of the HubSpot Marketing Hub

Lead Magnets & Content

Creation of high-quality lead magnets and content pieces for lead generation

LinkedIn Ads

Development and management of LinkedIn advertising campaigns

Targeted outreach

Researching relevant contacts and implementing targeted outreach measures

Ongoing optimization

Regular strategic advice and optimization of marketing measures

Results

1

Scalable lead generation

A strategic content marketing approach was established as a systematic and repeatable basis for the continuous generation of relevant leads.

2

Focused distribution

By qualifying and prioritizing leads, sales work was more targeted - with a clear focus on contacts with high relevance for closing deals.

3

Thought leadership & market positioning

A consistent content strategy was developed and implemented - for a stronger presence as an expert in the relevant market segment.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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