Optimize Lead Generation and Structure Marketing Processes

Structured lead generation and marketing controlling: How meta-campaigns, lead pipelines and reporting were systematically set up and digitized.
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Industry

Healthcare

Services

GTM Strategy
Growth Marketing
CRM Implementation

Platform

ActiveCampaign
Meta Ads

Our Customer

Limbach Group SE is one of the leading providers of medical diagnostics and laboratory services in Germany. With over 30 laboratory locations and a broad portfolio of medical services, Limbach supports hospitals, medical practices and companies with reliable analysis and reporting. The Limbach Group stands for innovation, quality and partnership-based cooperation in the healthcare sector.

Goals of the Cooperation

  • Development of a marketing automation platform
  • Structured lead generation via various marketing channels
  • Improving collaboration between marketing and sales
  • Efficient design of awareness and lead generation campaigns and content marketing
  • Establishment of transparent reporting of marketing activities

Our Services

Process Workshop

Implementation of a detailed workshop for process analysis, target definition and technology evaluation

Active Campaign Setup

Introduction of Active Campaign as a marketing automation platform

Custom Dashboard

Implementation of a dashboard for marketing controlling and lead tracking

Pipeline & Prospecting

Setup and configuration of lead pipelines and prospecting tools in CRM

Meta Account and Campaign Setup

Systematic configuration and launch of Meta Leadgen campaigns incl. lead forms

Automated Sequences

Set up automated email sequences for lead nurturing and follow-ups

Team Onboarding

Conducting comprehensive onboarding sessions for the marketing and sales team

Continuous Advice

Regular coordination and sparring on conversion methods, campaigns and awareness measures

Results

1

Structured Lead Management Process

With Meta Leadgen campaigns and ActiveCampaign, lead pipelines and prospecting tools were systematically set up - lead management is now clearly documented and traceable.

2

Transparent Marketing Reporting

Individual dashboards and KPI sets give marketing and sales a clear overview of the pipeline, activities and results at all times.

3

Fast Team Onboarding

Documented onboarding sessions enabled new employees to work quickly and independently in the system - without long training periods.

Start Your Own Success Story

Next Steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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