From isolated solutions to efficient processes with HubSpot

Central platform instead of individual solutions: How kgs software used HubSpot to structure and improve collaboration between marketing and sales.
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kgs

Industry

Software & SaaS

Services

GTM Strategy
Growth Marketing
CRM Implementation

Platform

HubSpot Marketing Hub
Salesforce

Corrado Sperone, KGS
After evaluating pitches from several providers, we chose inboundfriends because — even before the project began — their presentation captured our requirements and vision for the final system far more accurately than the competition. Throughout the entire implementation, the inboundfriends team handled our specific needs with great professionalism and flexibility, guiding us expertly through every stage and all core components. 
 Corrado Sperone, KGS 
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Our customer

kgs is a leading software manufacturer for SAP archiving solutions with 25 years of experience. The company specializes in the legally compliant archiving of documents and data directly from SAP and SharePoint and offers a cost-effective alternative to conventional document management systems with its tia®️ software.

Goals of the cooperation

  • Development of HubSpot as a central marketing platform
  • Migration and consolidation of various marketing tools
  • Optimization of the integration between Salesforce and HubSpot
  • Development of an optimized working model for Sales Development Representatives (SDRs)
  • Implementation of automated workflows for effective lead nurturing and scoring

Our services

Marketing Hub Setup

Technical implementation and configuration of HubSpot Marketing Hub Professional

Tool integration

Integration of social media, advertising accounts and other marketing tools in HubSpot

Lead scoring & nurturing

Development and implementation of lead scoring and lead nurturing workflows

Salesforce integration

Optimization of the Salesforce HubSpot interface for seamless data synchronization

KPI dashboards

Setting up specific dashboards and KPI sets for marketing and sales

Team enablement

Training and know-how transfer for the kgs team for independent system use

Results

1

Consolidated system landscape

Various marketing tools were brought together in HubSpot - for a simplified, uniform platform without fragmented individual solutions.

2

Automated lead qualification

Scoring and nurturing processes as well as marketing workflows were systematically set up - for more efficient lead processing and a clean handover to sales.

3

Centralized reporting & KPI tracking

A standardized reporting system was set up - for more transparency across all marketing and sales activities and data-based decisions.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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