Scalable processes and systematic lead generation with HubSpot

Campaign strategy, HubSpot optimization, lead scoring and LinkedIn Ads for EBF: from strategy to operational implementation - structured, measurable and sustainable.
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EBF

Industry

IT & Tech Services

Services

GTM Strategy
Growth Marketing
CRM Implementation

Platform

HubSpot Customer Platform
LinkedIn Ads
Google Ads

nadine_hermeling

What we value about inboundfriends is their combination of strategic thinking, hands-on execution, and flexibility. With their support, we've made meaningful progress on our HubSpot setup — progress that's had a real impact on both our direction and our day-to-day work. The team brings structure to complex topics while giving us exactly the right amount of space: sometimes we roll up our sleeves together, sometimes we workshop ideas in close collaboration, and sometimes we confidently hand things over to our dedicated contacts. The result is work we're genuinely proud of!

Nadine Hermeling, EBF
EBF Logo

Our customer

EBF is a leading provider of digital transformation in the modern workplace. The company supports customers from various industries in the implementation of modern working environments and offers innovative solutions and customer-oriented services. EBF stands for partnership-based collaboration, technological expertise and sustainable results.

Goals of the cooperation

  • Analysis and optimization of the existing HubSpot setup
  • Development of marketing automation and lead nurturing flows in HubSpot
  • Definition of standardized lifecycle stages, lead scoring and deal pipelines
  • Transparent reporting for marketing activities and pipeline management
  • Development of a structured campaign strategy for AI topics with LinkedIn & Google Ads

Our services

CRM process consulting

Analysis of current processes and development of a structured target setup for marketing and sales

Campaign strategy

Development of a complete AI campaign strategy including target definition, customer journey and conversion tracking

HubSpot optimization

Structured clean-up, development of prospecting flows, lifecycle stages, lead scoring and deal pipelines in 2 phases

LinkedIn & Google Ads

Systematic configuration, scaling to new target groups and continuous optimization of ads campaigns

Training & documentation

Onboarding of the EBF team and structured documentation of all processes for independent further development

Results

1

Scalable campaign structure

LinkedIn & Google Ads and AI content were used to systematically tap into new target groups - with reusable campaign templates for future topics and markets.

2

Optimized HubSpot system

After a health check and structured optimization, marketing and sales work on a shared, error-free database - with clearly defined lifecycle stages, lead scoring and deal pipelines.

3

Intuitive processes

Thanks to comprehensive training and complete documentation, the EBF team can now develop HubSpot independently - without long training periods.

Start your own success story

Next steps

1

After we have analyzed your requirements, an expert will contact you.

2

On request, we will sign an NDA to ensure the highest level of data protection.

3

We present an individual concept with a cost estimate and schedule.

Customers who trust us

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